Job Description

Job Description:

• Partner with business stakeholders to gather requirements and design effective Marketing Cloud solutions.
• Build and manage multi-channel campaigns, customer journeys, and automations using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Advertising Studio.
• Create and manage data extensions, audience segmentation, and subscriber lists for targeted communications.
• Develop dynamic content, personalization logic, and A/B testing strategies to optimize engagement.
• Configure advanced personalization and automation using AMPscript, SQL, and HTML.
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).
• Generate reports and dashboards to track campaign performance, user engagement, and overall effectiveness.
• Collaborate with Salesforce admins and developers to integrate Marketing Cloud with CRM and other platforms.
• Maintain documentation of campaigns, workflows, and technical processes to support knowledge sharing.
• Stay current on Salesforce Marketing Cloud product updates and digital marketing best practices.

Qualifications:

• Bachelor's degree in Marketing, Information Systems, or related field.
• 3+ years of hands-on experience with Salesforce Marketing Cloud.
• Proficiency with Journey Builder, Automation Studio, and Email Studio.
• Strong understanding of data management, segmentation, and campaign reporting.
• Experience with HTML, AMPscript, and SQL for customization.
• Familiarity with mobile, SMS, and multi-channel campaign execution.
• Strong communication and collaboration skills, with the ability to work across technical and business teams.
• Experience with Agile methodologies using tools such as Jira.

Preferred:

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification.

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